How to Become a Memorable Brand
Daniel Hakin, CEO of CUB, catches up with Andrew Baxter, Founder of 24hr Business Plan. As former CEO of two of the country’s biggest communications agencies, Publicis and Ogilvy, Andrew was involved in iconic projects such as AAMI’s ‘Rhonda & Ketut’ & Coca Cola’s ‘Share a Coke’ campaign. With his extensive career background, Andrew shares the principles every business needs to create a world leading brand, how to service customers at every step of their journey, and what components are essential for an effective business plan.
