Creating Iconic Advertisement
Daniel Hakim, CEO at CUB, catches up with Andrew Baxter, Founder of 24HR Business Plan. As former CEO of two of the country's biggest communications agencies, Publicis and Ogilvy, Andrew was involved in iconic projects such as AAMI's 'Rhonda & Ketut' & Coca Cola's 'Share a Coke' campaign. Daniel and Andrew speak about his extensive career in the marketing industry, the BTS of some of Australia's most famous ad campaigns and the lessons he took from his experience into starting his newest venture, 24HR Business Plan.
