Plan for success
with the best business planning consultants in the game.

The 24 Hour Business Plan team are not your typical business planning consultants. We are senior-level business people with experience running high growth businesses as CEOs.

First and foremost, we’re experienced business leaders.

Each of our facilitators has been at the helm of significant businesses, from startups to multinationals. Collectively, we have deep business planning experience in almost every industry you can name. 

Fresh eyes in wise heads.

We’ve faced crises, led transformations, fought competitors and secured results – with the stories to prove it. We’re now investors, advisors, Board Members and mentors. And we’re also now available to you, to help separate the signal from the noise, find patterns in the data and apply critical lessons from outside your own vertical. Our business planning consultant bios are below, but we’d much rather meet up for a conversation.

Tobias Wilson
Senior Advisor


Business Plan

With nearly 20 years in Digital across APAC, Tobias is as respected for his regional expertise as he is for his understanding of creative, start-ups and tech. As the founder & CEO of creative hot-shop @ccomplice, Tobias grew a small team into a regional powerhouse known for its innovative and high-impact campaigns combined with the flexibility and dynamism of a small agency. When the agency was acquired by APD, a digital transformation business in 2015, Tobias became the CEO of the Singapore office leading over 6x growth before APD was acquired by ASX-listed GrowthOps (TGO) at the end of 2018. Tobias then joined another publicly listed company, S4 Capital's MediaMonks, as the Chief Growth for APAC in 2019, taking the team in the region from ten to over 1000 during his tenure.

Previously recognised by the industry as one of Singapore Business Review's 40 and Under as well as being named in the 40 under 40 by Campaign APAC, Tobias also served on the board of the IAB for 4.5 years, 2.5 as Chair. He is also the driving force behind the "Stay Human" campaign, a NFP partnership with Mediacorp that aims to make the roads safer for all road users as well as also being heavily involved with Share The Road, Orphanages.no & Shark Savers having worked pro-bono for all organisations over the years.

James Layard
Senior Advisor


Business Plan

James is an accomplished leader with a diverse background. As a former Army Officer, Accenture Partner and SME / Owner Operator, he has a proven track record in designing and leading large-scale business transformation and turnaround programs as well starting and growing new businesses.

Having lived and worked in the Asia Pacific for more than 25 years, James has cultivated a deep understanding of the region’s unique business landscape. His specialisation lies in sectors such as consumer goods, manufacturing, third party logistics (3PL), telecommunications and retail.

James is currently CEO at Geronimo, a prominent private equity firm in Singapore. With his strategic vision and unwavering commitment to excellence, he plays a crucial role in driving the company's growth and investment strategies. He joins the 24HR Business Plan with a strong ability to unlock value and foster sustainable growth.

Get in touch.

Get off the workshop merry-go-round and bring real strategic traction to your business planning. Contact our business plan consultants at 24 Hour Business Plan now.