Bring discipline and momentum to your marketing efforts with a 24 Hour Marketing Plan

If you’re ready to take sales, revenue and brand growth into your own hands, close the gap between strategy and action with this streamlined yet comprehensive marketing planning approach. Built on the expertise of some of Australia’s most effective marketers, the 24 Hour Marketing Plan is clear, actionable, powerful, and ownable.

What it takes

Available either as a stand-alone product or as a follow-up to the 24 Hour Business Plan, this process takes your team through three streamlined sessions that last for four hours each, giving your team the opportunity to engage and contribute. Our experts take the inputs from each session and ‘turn the wheel’ in the background for twelve hours offline, so your team get to tackle fresh challenges in each of the three sessions.

What you’ll get

All muscle, no fat - the 24 Hour Marketing Plan produces a set of clear, detailed one-pagers that cover every aspect of your brand and its products in the market. Co-authored by the senior leadership of your organisation and tuned by our experts, these are all you need to help you drive marketing results for your business:

■ Market Context

Get clarity on industry trends, your core customer segments and the competitive landscape to ensure you maximise the impact of your business strategy plan.

■ Core 4Ps STRATEGIC levers

Ensure your fundamentals are razor sharp with a thorough interrogation of your strategies for product, price, place and promotion.

■ Marketing Strategy and associated program plans

Detail your execution plans, start to mark your budget priorities and align your resources.

■ Phasing and roll-out guidance

Calibrate your decision-making against a timeline and tune your thinking to ensure effectiveness and sustainability.

The 24 Hour Marketing Plan gives you the tools to put your strategy into action, empower your people and deliver real marketing effectiveness.

Talk to us about making it happen for you

Get off the workshop merry-go-round and bring real strategic traction to your strategic planning. Contact the team at 24 Hour Business Plan now.