Key to the 24 Hour Business Plan process are the 8 Pillars of Executional Excellence. If there were one pillar that may be the ‘less sexy’ of the eight, then that would likely be Operations. However, in recent months the operational strength and crisis management of companies like Optus, Medibank, My Deal, and others have been tested like never before.

It’s not surprising, given Andrew Baxter’s background in marketing that he’s come up with a catchy concept for his new consulting business. The 24 Hour Business Plan is a product rolled out in four workshops of six hours each, with a total price tag of $24,000.